Glossary

A

AC — Air Conditioning

Cooling equipment, including condenser units that may need protection during exterior work.

B

BBB — Better Business Bureau

Independent business reputation organization. Flatland is BBB-rated.

Baffle

A vent channel installed in the attic to keep airflow open from soffit to ridge after blown-in insulation is added.

C

CO₂ — Carbon Dioxide

Combustion-byproduct gas that detectors monitor in homes with gas appliances. Confirm a CO₂ detector is present and functioning before closing every install.

CompanyCam

Photo documentation app used for jobsite photos, checklists, and report generation. Synced with ProLine.

CRM — Customer Relationship Management

The system of record for leads, contacts, projects, and project stages. At Flatland, the CRM is ProLine.

Contingency Agreement

Homeowner-signed agreement allowing Flatland to act on the homeowner's behalf with their insurance carrier. Must be signed before emergency tarping or claim filing.

E

EagleView

Aerial-imagery and measurement service. Used for accurate roof measurements before estimating.

ETA — Estimated Time of Arrival

Used for material delivery and crew arrival logistics on install day.

F

FB — Facebook

Social platform used for organic community engagement and paid lead generation.

H

Hail Recon

Storm-history search tool used to verify damage timing for insurance claims.

HO — Homeowner

Shorthand used in field SOPs.

HVAC — Heating, Ventilation & Air Conditioning

The mechanical equipment in a home; relevant to attic access and to spray-foam conversion safety (sealed combustion check).

I

Improvifi

Financing platform used for sales presentations.

ITEL

Industry-standard shingle-matching service. Used to determine whether a discontinued shingle has an acceptable match.

K

KPI — Key Performance Indicator

A measurable metric tracked weekly/monthly to evaluate sales-rep performance.

N

NTS — Neutral Third-Party Shingle Match Report

An unbiased shingle-availability and match report used alongside ITEL when arguing for full replacement.

O

OSHA — Occupational Safety and Health Administration

U.S. federal agency setting workplace safety standards. Flatland follows OSHA fall-protection and storm-work safety protocols.

P

PDF — Portable Document Format

Standard document format used for CompanyCam reports and customer deliverables.

PPE — Personal Protective Equipment

Safety gear: gloves, eye protection, hard hat, fall protection, respirators for spray foam, etc.

ProLine

Flatland's CRM. Holds contacts, projects, quotes, payments, and the project-stage workflow used across sales, production, and office.

R

R-value

Thermal-resistance rating for insulation. Higher R-value = more insulating effect. Used to size attic insulation upgrades.

ROI — Return on Investment

Sales framing for the long-term value of an upgrade (lower energy use, longer roof life).

Roofle / Roof Quote Pro

Online quoting tool used for instant roof-replacement estimates.

RSRA — Roofing & Solar Reform Alliance

External training program required for new-hire sales reps.

S

S.L.A.P. Formula

Adam Bensman's door-knock framework: Say Hi · Let them know why you're here · Ask an open-ended question · Present your pitch.

SEO — Search Engine Optimization

Organic web visibility — one of Flatland's lead sources.

SOP — Standard Operating Procedure

A documented procedure that defines a consistent way to perform a recurring activity.

Supplement

An additional claim line item submitted to an insurance carrier when the original scope missed required work.

T

TotalScope

Claims and supplement-management software used to package and submit insurance claims.

Tyvek

House-wrap product. Not an approved substrate for spray foam; must be removed before applying foam.

Typar

Alternative house wrap recommended when wrap is required for a spray-foam application.

V

VA — Virtual Assistant

Remote team member who handles inbox triage, lead follow-up calls, and other repeatable tasks. At Flatland, the VA is Rhowel.